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HAVE A

STORY

TO TELL

To have a core purpose & personal narrative has never been more important and more relevant than it is in the world today. A philosophy about individual competencies, abilities, self-belief & perpetual movement. A way of discovering and rediscovering yourself to be empowered, liberated & future fit.

LET’S DISCOVER YOUR PERSONAL NARRATIVE.

MY BRAND

THE BEAUTIFUL AFRICAN JACANA

This bird is a powerful symbol depicted in my logo as a metaphor for Future Fitness and personal liberation. These birds feed on insects that they get by walking on Water Lilly leaves and other plant material floating around. The leaves they walk on almost immediately sink under their weight. This does not pose a problem to them though…the moment that the leaves start to sink these birds simply lift their big feet and move to the next leaf. They do this continuously!

The African Jacana has worked out a universal truth, which applies to us as well, in that you cannot find any security or permanence in any system, structure, or organisation. The only security they have is in their competencies, abilities, self-belief, and perpetual movement.

If we long to be the champions of this new, ever-changing, and super dynamic world we had better learn from the Jacana. We must individually and collectively accept that security can only be found in courageously moving into new territory. Like them, we must maximise every leaf that we are on and continuously look out for the next idea, system, and product.

WE NEED TO

EMBRACE

A LIFELONG

LEARNING

MINDSET.

jacoboettger-bird

SOME OF MY CLIENTS

EMPTY CHAIR CONVERSATIONS

Mobile  +27 82 651 9349
Email jaco@jacoboettger.com

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